Pricing is a guess you improve with data. Start with a framework, then adjust.
What does the product save in time or money? If a template saves two hours of work, a price under the value of two hours is an easy decision.
Look at free options, competing paid products, and the cost of doing it by hand. Position yourself clearly against each, and do not assume cheaper is always better. Very low prices can signal low quality.
For small digital products, $9, $19, $29, $49 are common tiers. Pick one, state it on the page, and show it before checkout.
A 14-day refund policy lowers risk for buyers and costs little if the product is honest about what it contains.
Change the price, wait for enough visits to learn something, and compare. Changing the price, headline, and audience together tells you nothing.
The 100-step Product Launch Checklist covers validation, pricing, landing page, payments, distribution and delivery in one printable page. Get it: $19
Need copy for your page? See the Landing Page Copy Swipe File.
