LaunchWRX

How to Get Your First Customers for a Digital Product

Practical, rule-following ways to find the first ten buyers without a big audience.

Write helpful content

Publish guides that answer the exact questions your buyer searches, with your product as a natural next step.

List in directories

Submit to launch directories and category listings that fit your product.

Join conversations honestly

Answer questions in forums and communities, disclose that you made the product, and follow the rules.

Build an email list

Offer a free sample in return for an opt-in, and send useful follow-ups.

Ask for feedback

Early buyers will tell you what to fix. Fix it and tell them.

Be patient and measure

First sales usually come from several small sources. Track each one.

Want the full list?

The 100-step Product Launch Checklist covers all of this in one printable page. Get it: $19

More: launch in 14 days · pricing guide · copy swipe file · launch directory list