Simple pricing rules for templates, swipe files and checklists: anchors, tiers and when to raise prices.
If the product saves someone two hours, a price below one hour of their time is an easy yes.
Under about $30, buyers decide without approval or comparison. Most templates and checklists fit here.
Offer a free sample so buyers can judge quality, and keep the paid version clearly more complete.
Change the price, then wait for enough visitors before changing anything else.
When buyers say it was useful, raise the price a little and watch conversion.
Combine related products (checklist, copy, directory list) into a higher-priced bundle.
The 100-step Product Launch Checklist covers all of this in one printable page. Get it: $19
More: launch in 14 days · pricing guide · copy swipe file · launch directory list
